00
Ground Zero. Initial scope of the complex matrices for brand product folio. After the initial consult, the scope grew four-fold to consider not just retail, but all instances where consumer engagement took place ie. promotional, sampling and spa.
01
An exhaustive research process led to validation
of what is known as ‘Pearth’ Palette colour strategy.
03
Jurlique’s point of difference - creation of natural skincare by unconventional means. Thus, conveying botanicals in an unconventional fashion.
04
The Transformation. Old vs New.
Upon presentation of the new strategy and research results, market order demands increased 300%.
05
Communications hierarchy. Insights led us to a efficacy-led approach.
The result: speak less not more. Concise and confident.
06
Introduction of premium cues scored highly with consumers in the trial phases. The challenge was not the introduction of these cues, but the capability of our current vendors to produce a consistent colour and finish across a complex array of substrates and componentary. In some cases this meant engaging new partners.
